"If you Don't Grow Yourself, you Won't Grow your Business" - Mindset & Money Talk with Chris Lavish
All photos by  Cassell Inc.

All photos by Cassell Inc.

Never under the influence, always influencing
— Chris Lavish

When I heard of Chris Lavish for the first time, Global Digital Director at Fashion Week Online, I thought “Not only does this guy unapologetically say what he thinks, but he has a style that’s impossible to copy. And he escaped the 9/5, And he’s woke. And vegan. And spiritual…”


I wanted to investigate more about the Lavish signature and learn:

-> What led the self-called “intergalactic tattoo module” to stop caring about people’s opinions to become his true self,

-> How he unlocked the money energy and the mindset that allowed him to access the traveling & influencer lifestyle that "many dream of, but few work for”.

The conversation turned into a podcast with one of the most genuine and fun persons I’ve met, filled with inspiration and motivational quotes.

Find your Way in the Episode:

0:30 - How making money affects your biochemistry

3:00 - Why you have to know how much you’re worth

6:30 - Morning & evening routine

9:45 - Chris’ fashion journey

11:30 - Pleasing yourself comes first

13:00 - Truth in the media & why how much you care will dictate how far you go in life

17:00 - How the universe rewards you for living freely

26:00 - Can you work AND be happy? + Why you should avoid the 9/5

“The way you start your day is the way you start your life”

Chris Lavish’ tips to conquer the day:

  1. Wake up as early as possible

  2. Stretch, foam-roll

  3. Exercise to get the body active

  4. Drink water

  5. Take a really cold water

  6. Kill the day!

Some delicious quotes from Chris Lavish, for when you need a little extra motivation to crush your goals:


“Which language am I fluent in? Money talk”

“Money is the only way you’ll ever free yourself from both yourself and what other people think”


“If you want to be everybody else, you’ll never be yourself”

“Caring will dictate how far you go in life. If you care too much, you’ll kill yourself out of money.”

“It’s impossible to make someone happy - You’re better off trying to please yourself, at least you know you better.”

“You can’t please everyone, but as long as you please yourself you’ll be alright.”


“You have to know how much you’re worth, or else you’ll always get underpaid”

“I’m close to priceless, or to some people im just completely free.”


“I escaped that mental prison a long time ago and never looked back”.

“Mental freedom is the first step and then you just pick your path”.


“The way you start your morning is the way you start your life”

“You expect too much and work too little”.

“I’ve never met anybody who works 24/7 and never got somewhere”

“If you don’t grow yourself, you won’t grow your business”

Find more of Chris on Instagram:

Chris Lavish Instagram

Chris Lavish Instagram

"I Want Women to Step out of their Comfort Zone when they Wear my Jewelry" - Baroqco
Baroqco Helene Clabecq female empowerment jewellry

I had the privilege of attending the Paris Haute Couture Fashion Week this year, and you know me, I exclusively seek designers who pass on an empowering message through their work.

Haute Couture creations are generally breathtaking, and adding a layer of depth by integrating a message for those who wear them certainly multiplies their value.

That’s what led me to the Baroqco show.

Bbaroqco Helene Clabecq female empowerment jewelry

The founders, originally from the Netherlands, have this beautiful story of having fallen in love with bijoux and gems in particular, in Paris, Place Vendôme, as they were selecting jewelry to wear for their wedding.

Eduardo Liem, who designed the pieces with his wife, Imelda, answered some of my questions about their extravagant designs and the love and intent they’ve infused into them, as we cheered on sugar-free soda at Le Grand Hotel Intercontinental de Paris, after the show:

“What I want to achieve through my designs is female empowerment. I want to take away the insecurity of women so they can be empowered by it.

When I give them my jewelry, they are sometimes within their comfort zone, insecure… But once they wear it, they get outside of that comfort zone. They go through a transformation to be the women they are, with a sense of dignity and extroversion. All eyes are on them”.

And indeed, how can you not feel like a queen yourself when wearing such fabulous pieces? See for yourself:

Baroqco Jewerly female empowered
Baroqco Jewerly female empowered jewelry
"The Atmosphere Invites to Persevere" - Interview n.2 of the Fitness Series
Xavier musculation fitness no pain no gain

Xavier has been my friend since kindergarten.

But over the last few years, he has completely transformed his physique with body building.

I wondered what kept him motivated to continue as most people drop their New Year’s workout resolutions in February.

"I’ve always had the taste of the effort.

I have practiced horse riding, volleyball, badminton, now bodybuilding ... In addition to relaxation, sports allows you to build a physique that you like, which I find essential for self-confidence. As someone said, "One must suffer to be beautiful"!

Also, at the gym, there is an atmosphere of camaraderie, a friendliness that I did not find in other sports, even in team sports.

And above all, it's a healthy activity - we're not at the bar! Even some older people who come here and don’t push themselves as hard are happy to be here for the dynamic and motivating atmosphere! It catalyzes the effort and invites to persevere.

Like everything else, sport is a matter of willpower - you have to be clear about your goals, unafraid of getting started and not hesitate to ask for advice and persevere. No pain, no gain".

"Go All the Way", "No Pain no Gain", "Invest in Yourself"... What Motivates People to Workout?

Hi guys,

So I’ve just finished a partnership with a french fitness company, interviewing their members about the way sports has positively impacted different areas of their lives.

Incredibly interesting to see how motivations can be drastically different from one member to another!

From the person who went from overweight to athlete, the one who decided to invest in their health, the one who works out fully dressed, scarf, hat & earrings included because she doesn’t have much time, to the one who had rather be here than being on the streets causing troubles… They all have something to escape or something to attain.

And the beauty of that is that sports rassembles them around a healthy activity, that provides them with an increased self-confidence, that in turn impacts other areas or their life (career, love, friendships…) because they’ve learnt to set objectives, handle pain and push their limits.

Why do you work out and how has it brought benefits into your life?

Here’s the first interview of the series:

Franck go all the way - fitness gym mantra

"Sport is the school of life: we learn to define goals and overcome difficulties, which translates into other areas of life.

Younger, I won a national full-contact competition, then competed in athletics and moved on to bodybuilding, more playful.

After having back problems, I realized the importance of the mindset. If we listen to doctors, we don’t do anything!

In parallel, I understood the importance of health beyond performance.

I saw how doping in high level competitions could destroy the health of those who seek to shine ...

And my wife opened my eyes to the vegan diet. I did my research and reoriented my way of thinking:

how do my lifestyle and diet help me function?

I gained ten pounds of muscle since I started bodybuilding and am interested in food hygiene. One does not go without the other!

I also reoriented myself: I was already practicing a health profession, and I am going to specialize in sports physiotherapy.

Sport has become an integral part of my life that made me want to give the best of myself, for myself.

That's why my personal motto is: go all the way. Till the end. Of your dreams, your goals, without worrying about the obstacles. "


"Le sport, c'est l'école de la vie: on apprend à définir des objectifs et à se donner les moyens de surmonter des difficultés, ce qui se transpose à d'autres domaines de la vie.

Plus jeune, j'ai remporté une compétition nationale de full-contact, puis

participé à des compétitions d'athlétisme pour ensuite évoluer vers la musculation, plus ludique.

Après des problèmes de dos j'ai compris l'importance que jouait le mental. Si on écoute les médecins, on ne fait plus rien!

En parallèle, j'ai compris l'importance de la santé, au-delà de la performance.

J'ai vu comment le dopage dans les compétitions de haut niveau pouvait détruire la santé de ceux qui cherchent à briller...

Et ma femme m'a ouvert les yeux sur un nouveau mode alimentaire, le végétalisme. J'ai fait mes recherches et réorienté mon mode de pensée: qu'est-ce que mon mode de vie et ma nourriture m'apportent pour bien fonctionner?

J'ai pris dix kilos (de muscles) depuis que j'ai attaqué la musculation et me suis intéressé à l'hygiène alimentaire. L'un ne va pas sans l'autre!

Je me suis également réorienté: je pratiquais déjà un métier de santé, et m'apprête à me spécialiser en kinésithérapie du sport.

Le sport est devenu une partie intégrante de ma vie qui m'a donné envie de donner le meilleur de moi-même, pour moi-même.

Voila pourquoi mon slogan personnel est: go all the way. Va jusqu'au bout. De tes rêves, de tes objectifs, sans te soucier des limites que tu pensais avoir. "

Why "I Don't Belong to You" is Mido's Life and Fashion Statement
Mido fashion style
“I don’t belong to you” - Photos by  Marco Ter Beek

“I don’t belong to you” - Photos by Marco Ter Beek

As I was walking around Hotel Intercontinental during the Paris Haute Couture Fashion Week, I spotted the fashion designer Mido wearing a belt full of statements like “Justice, Freedom, Peace” and other power words I related to.

Because I’m specialized in portrait interviews centered around social justice and impact, I grabbed him for an interview.

“- I love women. But I feel like when women design for other women, there’s jealousy involved.

I’ve witnessed several times clients looking perfect in dresses and the designer would say “Don’t take it, let’s stay on the safe side”…

I don't chose the safe side. In fact, the way I’d describe my ideal client would be “a diva”.

I don’t like how this word is usually defined, but the way I see it is a woman who’s walking down the street and everybody is looking at her, wondering where she got her outfit from, because she looks fabulous!

It’s not just about the cut, the color, the silhouette nor the cloth, it’s also about sending a message.

One of my idols is Viviane Westwood because she makes crazy fashion, a mix between pretty a porter and haute-couture, but through her clothes, she expresses herself and the way she thinks, which it’s really important for me too.

It’s one of the reasons why I feel different from many designers.

Another reason I feel different comes from my background: I was born in Egypt and I’m mixed-race. My mother is white, my father is black, my grand-mother is Turkish.

Every 2-3 years I would move to a different country, so I’ve always been interested in other cultures. I studied in American schools, and even if we’d speak the same languages with my classmates, we would have different accents and backgrounds.

I used to hate that instability because I’d always have to make new friends and get accustomed to new cultures. But now I see how it has built my character, and eventually my work.

Actually, my biggest inspiration is mixed cultures. For instance, my last collection is inspired by two cultures very far away from each other… I researched those cultures a lot and tried to find the common ground to mix them together : Maasai and Mongolia.

I just moved from Poland to Paris this week and I’m excited to see what inspiration will arise for my next collections!

“I don’t belong to you” is my slogan and is part of my label, sewed on all my clothes.

Anyone will interpret it differently, but for me it means that wherever I’ve lived, I never felt like I belonged anywhere. I feel the same about religions, languages… I appreciate everything but I don’t want to feel biased nor limited.

I don’t like to feel judged by close-minded people, upon whichever category they put me in, for instance, my skin is colored and people get shocked in Polish when I speak their language perfectly. Why?!

- It’s really a strong statement because when comparing your journey to your work, it feels like since you were forced to move to all those different places during your childhood, you probably felt like you didn’t belong, and though “You know what, if I don’t belong, I’m gonna be my own persona, embrace my uniqueness and create pieces that stand out”, I reply.

- Exactly. I want to show that difference is beautiful and not something to hide from, rather something to embrace.

Life is so short!

I’ve noticed that people prefer to stick with jobs and situations they dislike until the end of their lives, to then regret and question their choices once it’s too late. If everyone pursued what they were good at, they would put their heart into what they do best and the world would change.

- That’s what I display with my work, by portraying people like you”, I conclude.